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Product launch follows the success of the personal care brand’s Whole Body Deodorant Collection.
After the successful launch of its Whole Body Deodorant Collection, personal care brand Native is releasing the Whole Body Deodorant Cream as a companion product.
Formulated with niacinamide and a dual vitamin mixture of B5 and B3 to leave skin refreshed and odor-free, the dermatologist- and gynecologist-tested body cream is designed for around-the-clock odor protection for pits, chest, privates, thighs, underboobs and feet.
Whole Body Deodorant Cream is available in Coconut & Vanilla; Cucumber & Mint; Sweet Peach & Nectar; and Unscented for $14 each on nativecos.com and Walmart.
Nielsen IQ says a rise of natural deodorant brands and premiumization are fueling growth in the category in the last year.
Deodorant sales rose 17.5% for the 52 weeks ending Aug. 13, 2023, per recent Circana data. For more on the deodorant market, look here.
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